Online Marketing Solutions for Equipment Dealers

Mike Wiles  417-343-4138

Be The Expert Skid Steer Loaders

Be The Expert on Skid Steer Loaders By Mike Wiles  If you’ve never been around skid steer loaders and want to enter the market, you need to know the basics. The customer base for these products will generally know exactly what they’re looking for i...

Content Marketing

What is Content Marketing for Ag and Power Equipment Dealers? Outbound marketing: the traditional mainstays of business advertising such as buying advertising space, purchasing email lists or cold calling on prospects.  Inbound website marketing ...

Email Marketing

Email Marketing Builds Your Ag or Power Equipment Dealership Business Let's face it, maintaining customer loyalty can be difficult. A really great TV commercial or a friend's suggestion can convince a consumer to try a new place to shop.  So ask y...

Free Dealer Videos

EDM and Tractor Mike have teamed up to offer free content for your social media sites.  You are very welcome to use any of the videos on this page at your discretion.  Just right click on the video and paste the URL on your page.  A new video will be...

Generate More Leads

Generate More Leads:Convert Web Traffic to Customers Converting traffic – that’s the aspect of internet marketing that’s most challenging.  Often, users come to your  power equipment dealership site and leave just as quickly. Don’t worry, it's not ...

How Fast Can We Plant

How Fast Can We Plant? By Mike Wiles A panel at the National Farm Machinery Show gave four planting suppliers a forum to discuss how they’re addressing the ‘need for speed.’ Not that long ago, John Deere raised the eyebrows of many in the indust...

How To Sell Skidsteers

How to Sell: Expanding into Construction with Skid Steers by Mike Wiles Specialize your approach to sales and service to successfully sell skid steer loaders to the construction market and related segments. In Rural Lifestyle Dealer’s 2015 B...

Its All About The Visitors

Know Your Site Visitors Believe it or not, the best way –perhaps the only way-- to determine the value of your website is by knowing something about your visitors. Unfortunately, there are many ag equipment dealers who do not have access to this i...

SEO

What is SEO?  Why Do You Need It? Equipment Dealers have physical locations for their businesses and tend to have customer bases within their own communities and adjacent towns. That means you need what we call "Local SEO (Search Engine Optimization)," ...

Social Media

Yes, Ag or Outdoor Power Equipment Dealers DO Need to Use Social Media Social Media - Everyone talks about it, and most of us use it in one form or another.  But when it's time to use it for our businesses, well, that's another story.  For some b...

The New Retail Environment

Managing the Store: Surviving the New Retail Environment By Mike Wiles  Add strategies to adapt to the new way customers shop and buy. The rural lifestyler who’s never been on the seat of a tractor stops you in the middle of your sales spiel to ...

Traditional Advertising Is Dead

Traditional Advertising is Going the Way of the Dodo Traditional advertising and selling methods are going to die.  If that sounds ridiculous, just consider this: Customers rely so heavily on online information and reviews that a toilet paper sold ...