ARE YOU GETTING FULL BENEFIT FROM YOUR WEBSITE?
We all know it: Equipment dealerships are a competitive business. Websites are essential, because a successful website will help drive traffic to your dealership and encourage customers to buy from you, not the guys down the road.
Simply put, a website isn't worth much if it doesn't strongly promote and brand your dealership.
And there's the rub. If the content of your dealership website is controlled by a 3rd party, you don't get a vote in how it looks or what's on the pages of the site.
That means your site may look just like all the other dealer sites out there - a definite disadvantage in today's marketplace.
Does your website make you stand out? Or are you just one of the pack?
The EDM Difference
We're a small marketing company, and we've built websites for a number of different industries over the years. Lately, we've changed our focus and are working primarily with equipment dealers. We present each dealership the way we presented other clients, as a separate entity with a specific dealership brand, regardless of the equipment brands you sell.
At EDM, we build you a custom, personalized site for a very reasonable price. We offer monthly management of inventory, sales promotions, and anything else you choose to add - for far less than you may be paying now. We design a marketing plan to enhance your online presence, target those most interested in your product lines, and help you grow your business.
Do You Know How Your Site is Performing?
Is your site manager giving you feedback on how successfully your site is performing? How many visitors your site receives every month? How long they stay there, and how many of them end up contacting your sales staff? Without that data, you don't know how the site is performing and what needs to be done to improve it.
The staff at EDM works with you, researching that information and sharing it with you often. We want your input and will call or email often. And you're always welcome to contact us. You tell us what you want - the look, the information, the depth of the inventory and full details about your sales, service and parts departments and staff - and we'll build and edit the site to suit your needs.
Want to learn more?
We contracted with EDM to develop and manage our site, and have been extremely pleased with the result. It's really nice to get personal attention to details with prompt emails, phone calls and even in-person visits when needed.
The biggest and best change for us is great leads that are local and qualified. Our April/May gross sales are up over 40% compared to last year.
Thanks, EDM. We are happy your are part of our successful team!
Ron Lonneman, Ron's Equipment Company, Ft Collins, CO
What an EDM Website Does For You
♦ Gives you full ownership of the website while managing it for you.
♦ Builds your inventory pages with full details - does not send viewers to manufacturers site.
♦ Creates warm leads for your sales force.
♦ Works with you to design and execute an exclusive marketing strategy.
♦ Helps brand YOUR dealership with a design and information exclusive to your business.
♦ Creates greater marketing ROI for you.
♦ Helps you increase sales of new and used wholegoods, parts, and service.
Know Your Traffic Stats
and ROI Anytime
Does your present website provider let you know how your site is actually doing against the competition? How it can be improved for better sales? Where your visitors are coming from or which site pages are getting the most hits?
Advertise and Sell Your Own Inventory
Take a look at your current inventory pages. When a prospect clicks on a unit they want to learn more about, where do they end up? If it's on a manufacturer's page and off your site, you've already threatened the success of a sale.
Control Your Own Website
Is your site mobile responsive? Can you make changes on the fly? Add or delete inventory within hours of sales or acquisition? How much does the site offer about your parts and service department? Who decides?