What is Content Marketing For Ag and Power Equipment Dealers?
The traditional mainstays of business advertising - purchasing advertising space or email lists, or cold calling on prospects - are the heart of outbound marketing.
But content marketing is the new trend, and it's proving very effecting. Also called inbound marketing, this method stresses the creation of educational content to drive people toward your website. Once there, they can learn more about what you sell at their own pace.
Inbound marketing has grown dramatically over the past decade, as companies began to see that consumers buy differently today than they did 10 years ago.
Old School Selling and Buying
Before the internet, buyers often had to rely on traditional print or radio/tv advertising and cold calling. Today, however, buyers are incredibly well informed. They can find all the information they need just through browser searches. That has diluted old school marketing a great deal, and prodded businesses to find new ways of advertising.
And it makes sense, really. If consumers are already searching the web for information, don’t you want to be able to offer it to them there? Your website is basically a large, permanent advertisement, but one you can alter at will.
Organic SEO and What it Means to You
Search engine optimization is not a new field, but the move from paid SEO to organic SEO is still not well understood. Here are some interesting facts:
More than half of U.S. adults tend to discover websites through organic search results than paid search results. (In other words, they enter the search phrase, “lawn and garden tractors for sale in Iowa City,” and find what they’re looking for.)
More than 50% of organic search clicks go straight to the #1 ranked search result. That’s an awful lot of eyeballs going to one company!
So how do you get to the top of the organic search results? You need to produce strong, keyword-rich content (which is the whole foundation of the inbound marketing methodology). Great content means you'll attract more visitors AND convert them. SEO leads, in fact, have a 14.6% close rate, while outbound leads yield only about 1.7% close rate.