Generate More Leads: Convert Web Traffic to Customers
Converting traffic – that’s the aspect of internet marketing that’s most challenging. Often, users come to your equipment dealership site and leave just as quickly.
Don’t worry, it's not just you… website conversion rates are around 3 percent, which means that 97 out of every 100 visitors who visit a website leave without taking any desired action.
The obvious conclusion, then, is that driving traffic to your ag dealership site does nothing for your bottom line if you're not getting conversions from your visitors. This is why conversion rate optimization (CRO) is necessary.
What is CRO?
CRO is the method of using analytics and audience research to improve the performance of your website by guiding visitors toward a conversion – whether that’s navigating to a particular page, an email newsletter signup, a phone call, a store visit, or a sale.
Central to this new way of online marketing is the concept of the “conversion funnel” or “sales funnel.” It’s really pretty simple.
When a visitor enters your website, you have no idea what stage of the buying process they are in. They could be browsing for information about the products your business sells, comparing features and performance across outdoor power equipment brands, or deciding which ag equipment dealer they want to buy from.
Your site has to be ready to address their needs regardless of what stage they are in. That means plenty of good, clear content that can address their questions and build their confidence in both your brand and your ability to deliver what they’re looking for. Establishing an effective sales funnel is central to our CRO programs.
EDM understand that ALL the elements of internet marketing are required for bottom line results: SEO, effective site design, and conversion optimization. Without conversions there is only traffic, which does not translate into bottom line results.
Call or write for more information today and let EDM help you build success online.