Generate More Leads: Convert Web Traffic to Customers
Converting traffic to generate more leads – that’s the aspect of internet marketing that’s most challenging. Often, users come to your equipment dealership site and leave just as quickly.
Don’t worry, it's not just you. Website conversion rates are generally around 3 percent. Unfortunately, that means 97 out of every 100 website visitors leave without taking any desired action.
The obvious conclusion, then, is that driving traffic to your ag dealership site isn't enough. If you're not generating more leads from your visitors, you need to fix that. This is why conversion rate optimization (CRO) is necessary.
CRO and How It Works
CRO is the method of using analytics and audience research to improve the performance of your website. Using CRO, you guide visitors toward a conversion. And that conversion might be as simple as navigating to a particular page to learn more about a product. Or it might be an email newsletter signup. Even better, you'll get a phone call, a store visit, or a sale.
Central to this way of online marketing is the concept of the “conversion funnel” or “sales funnel.” It’s really pretty simple.
The Sale Funnel to Generate More Leads
When a visitor enters your website, you have no idea what stage of the buying process they are in. They may just be browsing for information about the products your business sells. Maybe they are comparing features and performance across outdoor power equipment brands. Or they might be deciding which ag equipment dealer they want to buy from.
Your site has to be ready to address ALL their needs, regardless of what stage they are in. That means plenty of good, clear content that addresses their questions. Your content should also build their confidence in both your brand and your ability to deliver what they’re looking for. Establishing an effective sales funnel is central to our CRO programs.
EDM understand that ALL the elements of internet marketing are required for bottom line results. We'll address SEO, effective site design, and conversion optimization. Without conversions there is only traffic, which does not translate into bottom line results. And that's what we all want to see.
Call or write for more information today and let EDM help you build success online.