We Develop Marketing Strategies to Increase Your Website Traffic
If you have a website, you need to increase your website traffic. It's an ongoing process.
Now, when someone searched the web to find things, they use specific search terms like "Massey tractors for sale," or "skid steer for ag use." They are generally interested in searching in their specific geographic area.
To help them, the Google and Bing spiders take their search terms and check hundreds of sites to find matches. The search engine then displays a list of sites. The results are generally in the geographic area where the searcher is. And the sites are ranked by how the search engines view them as authorities on the given topic.
As an ag equipment or outdoor power equipment dealer, you're competing against all other regional dealers in your category for the eyes of the searcher.
So where do you rank in search? What demonstrates your authority - what elevates your search rank- is how much information you actually provide on your website.
This whole process is lumped under the term SEO -- Search Engine Optimization. We discuss the SEO impact of website design here.
The Marketing Plan: Step by Step for Growth
Once we've built your new website, we immediately start to work on the external factors that determine your site’s ranking. To do so, we use our own in-house tools to conduct a site and ranking evaluation.
We look for missing elements that, when added, will help increase your traffic. Then we determine how the site ranks for a variety of keyword phrases (the phrases searchers are using to find information).
And we may need to add more appropriate keywords to every page. Maybe new headlines or other cues to alert the search engines as to what's on your pages. We might need to add links to other sites. Or add additional pages to continue to prove your value to the search engines.
We'll also look at paid advertising through Google Ads as a way to point viewers to your site. When serious consumers click on those ads to reach you, they are very interested in what you have to say.
Online Advertising and Pay Per Click to Increase Website Traffic
Because organic search takes time to build, we recommend that power equipment and ag equipment dealerships have a PPC program for their targeted keywords. With PPC, traffic to your site can increase in a matter of days instead of months.
A Complete Marketing Plan for Ag and Outdoor Power Equipment Dealers
Once we have reviewed all the possibilities and discussed them with you, we will move ahead with the best course of action to increase your traffic. We then track your site's progress through Google analytics, and make further changes as needed until we - and you - are happy with your site's performance.
Keep in mind, though, that consistently showing up in the top three top search slots for equipment dealers often takes patience and effort. It takes high quality content and best-practice SEO approaches. And to maintain your ranking, it demands constant keyword monitoring and content reworking.
That's our commitment to you when you hire us to help you increase your web traffic. Your competition is always engaged in the battle for ranking supremacy. And with EDM handling your SEO and web traffic improvements, you will be too.